Multi-Channel Performance Advertising (PPC)
Strategic Performance Marketing: Beyond the Click
In a privacy-first digital economy, successful Pay-Per-Click (PPC) management requires more than just high bids. At Pro104 INC, we utilize Predictive Modeling and First-Party Data to ensure your ad spend is an investment, not an expense. Led by Hursel Williams, our team optimizes the entire conversion funnel across the world’s most powerful ad networks.
Google Search & Display
We master Intent-Based Marketing. By utilizing target ROAS (tROAS) and Target CPA bidding, we capture high-intent users at the exact moment they are ready to transact.
Meta (Facebook & IG)
We focus on Interruption Marketing through advanced lookalike audiences and the Meta Conversions API (CAPI) to bypass signal loss and reach qualified buyers.
TikTok Ads
Harnessing Algorithm-Native Creative. We help brands tap into high-engagement vertical video trends to reach a younger, high-velocity demographic.
Starter
Lead Foundation
$499/mo
*Plus Ad Spend. Ideal for spends up to $2,500/mo.
- Single Platform (Google or Meta)
- Keyword/Audience Research
- Basic Conversion Tracking
- Negative Keyword Scrubbing
- Monthly Performance Report
Scale
Multi-Channel Core
$1,999/mo
*Plus Ad Spend. Ideal for spends up to $10k/mo.
- Google, Meta, & TikTok
- Retargeting Funnel Design
- Advanced CAPI Integration
- A/B Creative Testing
- Bi-Weekly Strategy Calls
The Pro104 Performance Guarantee
Our $499 Lead Foundation package is designed for local businesses needing a diligent hand to manage entry-level search or social volume without the waste typical of unmanaged accounts. For larger spends, we utilize Attribution Modeling to ensure your TikTok ads are assisting your Google conversions, providing a 360-degree view of your customer journey.
PPC Technical Standards
| Tracking Technology | GTM Server-Side & Meta CAPI |
| Bidding Logic | Enhanced CPC, tCPA, and tROAS |
| Compliance | GDPR/CCPA Privacy Standards Built-in |